Our Story

Lance Fitzgerald originally from Geraldton came together with John Marinovich to form Direct Produce Distributors in 1987. They began trading as a small floor located at the rear of the former Perth Metropolitan Markets in West Perth. In 1989 Lance and John moved on and brought a sales floor in the new Canning Vale markets. Since then Direct Produce Distributors has grown it’s footprint in the market center to what it is today.

From a few Tomatoes and Rockmelons, expanding bit by bit as the years progressed DPD have become one of the most regarded operators in Australia who continue to base our company around honesty, integrity and hard work. Over the years our business has developed to include producers from all over Western Australia and interstate.

We have spent decades establishing relationships with the top growers and suppliers of the country. These relationships give us an edge in quality and versatility. Now with over 30 years of experience in the produce business under our belts, we provide all major chain stores, independent retailers, food processors and exporters with the highest standards of customer service and quality assurance. 

We take pride in being an ethically audited company, providing our customers and yours with a transparent, reliable and high quality experience that exceeds even your highest expectations!